Creative Media Management (BMT 553)

Term: 2011-2012 Academic Year 1A (Grad- Accel)

Faculty

Wendy D HarringtonShow MyInfo popup for Wendy D Harrington

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Description

This course focuses on developing effective and creative advertizing plans that support and drive an organization?s marketing, brand and image. Students will gain an understanding of appropriate use of media channels, strategic decision-making techniques, and problems and issues associated with media planning to achieve changes in consumer behavior. The course also emphasizes creative and critical thinking and problem solving, consumer perspectives, and emerging trends in advertizing. Students will integrate these concepts to prepare a media plan or a real client.