BMT 546 01 NCC - Public Relations Campaigns

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Course Information

Public Relations Campaigns (BMT 546)

Term: 2012-2013 Academic Year 2A (Grad- Accel)

Schedule

Sun, 12:00 AM - 12:00 AM (8/21/2012 - 10/1/2012) Location: WEB WEB web

Description

This course integrates public relations processes, theory, and concepts into a client-based campaign. Students apply research, planning, and evaluation techniques to develop a complete campaign proposal for a real client.