Public Relations Campaigns (BMT 546)

Term: 2011-2012 Academic Year 4A (Grad- Accel)

Faculty

Traci D.B. GreerShow MyInfo popup for Traci D.B. Greer

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Schedule

Sun, 12:00 AM - 12:00 AM (6/27/2012 - 8/14/2012) Location: WEB WEB web

Description

This course integrates public relations processes, theory, and concepts into a client-based campaign. Students apply research, planning, and evaluation techniques to develop a complete campaign proposal for a real client.