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BMT 546 01 NCC - Public Relations Campaigns

Public Relations Campaigns (BMT 546)

Term: 2011-2012 Academic Year 3A (Grad- Accel)

Faculty

Dr. Linda D Duke

linda.duke@williamwoods.edu

Description

This course integrates public relations processes, theory, and concepts into a client-based campaign. Students apply research, planning, and evaluation techniques to develop a complete campaign proposal for a real client.