Integrated Marketing Communication (BMT 523)

Term: 2011-2012 Academic Year 3A (Grad- Accel)

Faculty

Dr. Linda D DukeShow MyInfo popup for Dr. Linda D Duke

linda.duke@williamwoods.edu

Description

This course examines how integrated Marketing Communication strategies and tools support an organization?s business objectives. Specifically focuses on melding promotional elements, advertising techniques and the marketing mix to create strategic and beneficial relationships between the organization and its customers.