Integrated Marketing Communication (BMT 523)

Term: 2011-2012 Academic Year 2A (Grad- Accel)

Faculty

Mrs. Kristina Ruthann BrightShow MyInfo popup for Mrs. Kristina Ruthann Bright

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Schedule

Thu, 6:00 PM - 10:00 PM (11/3/2011 - 12/15/2011) Location: C400 BUR 104

Description

This course examines how integrated Marketing Communication strategies and tools support an organization?s business objectives. Specifically focuses on melding promotional elements, advertising techniques and the marketing mix to create strategic and beneficial relationships between the organization and its customers.