Enterprise Systems (MIS 425)

Term: 2013-2014 Academic Year Fall

Faculty

Murph TetleyShow MyInfo popup for Murph Tetley

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Schedule

Sun, 12:00 AM - 12:00 AM (8/26/2013 - 12/13/2013) Location: MAIN TBA tba

Description

This course analyzes and assesses the managerial applications of Internet technology for a successful Web-based competitive organization. The application of management principles to business-to-consumer, business-to-business, and intra-business commercial ventures are examined. Topics: Electronic business models; the forces driving the widespread implementation of EC; the critical success factors for on-line retailing; proactive strategies for EC operations; on-line consumer trends and behaviors; web advertising and promotion strategies; EC and service industries; business-to-business electronic commerce models; electronic payment systems; EC strategy implementation; and environments that impact electronic commerce.