Forums

BMT 580 01 396 - Management Systems

Date:

From:

To:

Corporate Use of Social Networking There are 3 replies: View/Reply options

Jonathan Roy Wear Students

Corporate Use of Social Networking Original post: Mon 3/12/2012 at 10:30 PM

Facebook utilized disruptive technology to enter the market as a social networking site. It offered a new way of online networking that had not yet been developed. MySpace and other social networks have utilized primarily sustaining technology to attempt to maintain their customer usage levels. Google + has attempted a similar entry as Facebook. By utilizing disruptive technology, Google has attempted to fill a void and steal customer away from Facebook. At this point, however, it appears that Google + and Facebook may be able to coexist as they are serving different target markets.

I believe the main challenges to social networks are being able to continuously improve in order to maintain their customer levels and not become a victim to being out of date. Developing new sustaining technology is critical.

Most social networks are based upon the ability of a user to create a profile that is viewed by others and to create links between users that simulate or emulate the actual friendships in the person’s life. Depending on the site, these links may be personal or professional.

A security issue that arises through the use of social networks is the ability for a user to post information that may be viewed by more people than they intended. This issue has been addressed continually by Facebook. The site has made numerous changes to the privacy settings to help make the settings more intuitive and easy to understand. While Facebook did not necessarily have to make these changes, they did so to prevent future customer frustration.

One of the larger trends in social networking has been the use of social media to mobilize large groups of people for social issues such as the most recent Kony 2012 video which debuted on 3/5/12 and has logged 74 million views (1% of global population) as of 10 pm 3/12/12. Being able to reach 74 million people in 7 days with a message concerning a social issue is a prime example of the power of a well connected global community.

A revenue stream for social networks is the ability to sell data they have collected concerning their user demographics. Whether or not the sites sell customer specific data, even raw data concerning links and likes would be helpful to certain marketing groups.

Joel Patrick Forck Students

Re: Corporate Use of Social Networking Posted: Wed 3/14/2012 at 8:27 AM, in reply to Jonathan Roy Wear

Jonathan Roy Wear wrote:

Facebook utilized disruptive technology to enter the market as a social networking site. It offered a new way of online networking that had not yet been developed. MySpace and other social networks have utilized primarily sustaining technology to attempt to maintain their customer usage levels. Google + has attempted a similar entry as Facebook. By utilizing disruptive technology, Google has attempted to fill a void and steal customer away from Facebook. At this point, however, it appears that Google + and Facebook may be able to coexist as they are serving different target markets.

I believe the main challenges to social networks are being able to continuously improve in order to maintain their customer levels and not become a victim to being out of date. Developing new sustaining technology is critical.

Most social networks are based upon the ability of a user to create a profile that is viewed by others and to create links between users that simulate or emulate the actual friendships in the person’s life. Depending on the site, these links may be personal or professional.

A security issue that arises through the use of social networks is the ability for a user to post information that may be viewed by more people than they intended. This issue has been addressed continually by Facebook. The site has made numerous changes to the privacy settings to help make the settings more intuitive and easy to understand. While Facebook did not necessarily have to make these changes, they did so to prevent future customer frustration.

One of the larger trends in social networking has been the use of social media to mobilize large groups of people for social issues such as the most recent Kony 2012 video which debuted on 3/5/12 and has logged 74 million views (1% of global population) as of 10 pm 3/12/12. Being able to reach 74 million people in 7 days with a message concerning a social issue is a prime example of the power of a well connected global community.

A revenue stream for social networks is the ability to sell data they have collected concerning their user demographics. Whether or not the sites sell customer specific data, even raw data concerning links and likes would be helpful to certain marketing groups.

It will be interesting to see if Facebook or Google can maintain their leads in their respective markets over the next decade. We saw a lot of internet related products come and go over the first decade of the 21st century. Will Facebook and Google eventually suffer the same fate or will they or do they have the ability to keep up? Are they already eliminating potential competitors?

Jami Lynn Glas Students

Re: Corporate Use of Social Networking Posted: Wed 3/14/2012 at 4:52 PM, in reply to Jonathan Roy Wear

Jonathan Roy Wear wrote:

Facebook utilized disruptive technology to enter the market as a social networking site. It offered a new way of online networking that had not yet been developed. MySpace and other social networks have utilized primarily sustaining technology to attempt to maintain their customer usage levels. Google + has attempted a similar entry as Facebook. By utilizing disruptive technology, Google has attempted to fill a void and steal customer away from Facebook. At this point, however, it appears that Google + and Facebook may be able to coexist as they are serving different target markets.

I believe the main challenges to social networks are being able to continuously improve in order to maintain their customer levels and not become a victim to being out of date. Developing new sustaining technology is critical.

Most social networks are based upon the ability of a user to create a profile that is viewed by others and to create links between users that simulate or emulate the actual friendships in the person’s life. Depending on the site, these links may be personal or professional.

A security issue that arises through the use of social networks is the ability for a user to post information that may be viewed by more people than they intended. This issue has been addressed continually by Facebook. The site has made numerous changes to the privacy settings to help make the settings more intuitive and easy to understand. While Facebook did not necessarily have to make these changes, they did so to prevent future customer frustration.

One of the larger trends in social networking has been the use of social media to mobilize large groups of people for social issues such as the most recent Kony 2012 video which debuted on 3/5/12 and has logged 74 million views (1% of global population) as of 10 pm 3/12/12. Being able to reach 74 million people in 7 days with a message concerning a social issue is a prime example of the power of a well connected global community.

A revenue stream for social networks is the ability to sell data they have collected concerning their user demographics. Whether or not the sites sell customer specific data, even raw data concerning links and likes would be helpful to certain marketing groups.

I agree with Jonathan and think that one of the main challenges for social networks is to constantly imporve and get more users. What more can facebook do that they havent already done? They have just recently come out with the facebook timeline which is a new way to use facebook. It allows you to capture the important events in your life to share with others instead of sharing things such as what you had for breakfast. Facebook is so big it will also be a challenge to continue to grow and add more users, they will eventually get to a point where it will just level off.

Sarah Ellen Munns Students

Re: Corporate Use of Social Networking Posted: Thu 3/15/2012 at 1:33 PM, in reply to Jonathan Roy Wear

Jonathan Roy Wear wrote:

Facebook utilized disruptive technology to enter the market as a social networking site. It offered a new way of online networking that had not yet been developed. MySpace and other social networks have utilized primarily sustaining technology to attempt to maintain their customer usage levels. Google + has attempted a similar entry as Facebook. By utilizing disruptive technology, Google has attempted to fill a void and steal customer away from Facebook. At this point, however, it appears that Google + and Facebook may be able to coexist as they are serving different target markets.

I believe the main challenges to social networks are being able to continuously improve in order to maintain their customer levels and not become a victim to being out of date. Developing new sustaining technology is critical.

Most social networks are based upon the ability of a user to create a profile that is viewed by others and to create links between users that simulate or emulate the actual friendships in the person’s life. Depending on the site, these links may be personal or professional.

A security issue that arises through the use of social networks is the ability for a user to post information that may be viewed by more people than they intended. This issue has been addressed continually by Facebook. The site has made numerous changes to the privacy settings to help make the settings more intuitive and easy to understand. While Facebook did not necessarily have to make these changes, they did so to prevent future customer frustration.

One of the larger trends in social networking has been the use of social media to mobilize large groups of people for social issues such as the most recent Kony 2012 video which debuted on 3/5/12 and has logged 74 million views (1% of global population) as of 10 pm 3/12/12. Being able to reach 74 million people in 7 days with a message concerning a social issue is a prime example of the power of a well connected global community.

A revenue stream for social networks is the ability to sell data they have collected concerning their user demographics. Whether or not the sites sell customer specific data, even raw data concerning links and likes would be helpful to certain marketing groups.

On The Today's show I saw the segment on Kony 2012--truely amazing the mission they provide but how they have been able to reach so many people globally in a week. This would never have happended 10 years ago!