BMT 580 01 NCC - Management Systems

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#61 Microsoft There are 1 replies:
Dustin Steven Schanzmeyer Students Author: Dustin Steven Schanzmeyer, Email: DSSchanzmeyer@owls.williamwoods.edu   Show MyInfo popup for Dustin Steven Schanzmeyer
#61 Microsoft Original post: Thu 9/22/2011 at 10:06 PM

I don’t find it hard to believe that two out of every three Microsoft employees use Google and not MSN, as I myself prefer the Google search engine.  I also don’t think Microsoft should require its employees to use their own search engine MSN, but I do believe there are many things that could have been done to help keep this situation from occurring.  In order to prevent this embarrassing find, Microsoft should have been routinely conducting this study with their employees way before a third party company such as VisitorVille Intelligence.  After seeing the results, Microsoft should have asked its employees what differences they saw in the search engines, what things they disliked about MSN, and what things they liked about Google.  Microsoft should have then been constantly working with its engineers and developers to make these changes and going back to the employees to ask for feedback and continued suggestions.   By doing this, Microsoft would have not only empowered its employees but also allowed them to build brand loyalty to the MSN search engine.  In turn the next time a third party survey came around, I bet the majority of employees would have answered that they use MSN.

Edited:Thu 9/22/2011 at 10:06 PM by Dustin Steven Schanzmeyer
Timothy Ray Eckhardt Students Author: Timothy Ray Eckhardt, Email: tim.eckhardt@dotfoods.com   Show MyInfo popup for Timothy Ray Eckhardt
Re: #61 Microsoft Posted: Fri 9/23/2011 at 5:32 PM, in reply to Dustin Steven Schanzmeyer
Dustin, This article is a great representation of how Microsoft has done business over the years.  Microsoft is not used to competition.  Microsoft has always slowly developed products like new windows versions, and the world waited for these products.  Google and Apple are now putting out products and updates at an astonishing pace.  Consumers now have choices and use which product meets their needs.  If your own employees are using the competitions products over your own, it is time to improve your product.  This article shows that companies need to listen to their customers as well as employees when developing and improving their products.