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Digital Camera vs. Polaroid Camera - Greg Wood There are 6 replies: View/Reply options

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Gregory Joe Wood Students

Digital Camera vs. Polaroid Camera - Greg Wood Original post: Sat 10/1/2011 at 5:52 PM

Digital Camera vs. Polaroid Camera

Digital Camera

Buyer Power – Buyer power is high because almost all consumers would like to have a digital camera, competitors offer many different choices in digital cameras, and competitors constantly try to outdo each other on price. Switching costs are virtually non-existent because all digital cameras have similar features and use compatible software so the pictures can be stored on computers, emailed, or developed into traditional photos.

Supplier Power – Supplier power is low because so many companies produce digital cameras. The competition comes from different companies and different countries. In other countries differences in laws and labor costs can drive down overall product price, increase supply, and decrease supplier power.

Threat of Substitute Products or Services – This force would be high because digital cameras are not the only way to take digital pictures. Almost all cell phones have the capability to take digital pictures. Some cell phones take higher resolution photos than lower-end digital cameras. Most people have their cell phones with them everywhere they go so they are always ready to take pictures.

Threat of New Entrant – There is a high threat of new entrants. The technology used to produce digital cameras is widely available. A new entrant could tweak existing designs to offer new features or better resolution. As a new entrant with new, better features, they could threaten the existing manufacturers.

Rivalry Among Existing Competitors – This force would also be high. With dozens of companies selling digital cameras, there is constant competition. This results in continuous improvements in features and photo quality and price competition. This benefits the consumers because they end up with better digital cameras with more features for a lower price.

Polaroid Camera

Buyer Power – This force would be low. Since there are very, very few companies which produce “instant” cameras and “instant” film, buyers have very few choices on which products to purchase. Switching cost would be expensive because the film for one brand of camera will not fit other cameras.

Supplier Power – Supplier power would be high. Since so few companies are in the instant camera business, they can charge higher prices, limit quality or services, and shift cost sot industry participants. Since there are no real substitutes for Polaroid cameras, Polaroid can charge whatever the market will bear.

Threat of Substitute Products or Services – This force would be low. Again, because of the limited number of competitors, consumers cannot easily find a substitute product. Granted, the more technology advances, the closer digital cameras and printers are getting to being able to “instantly” produce hard copies of photos, but, for the time being, there is still no real competition with substitute products.

Threat of New Entrants – This force is also low. Since the instant camera business is virtually dead, it is not economically feasible for a competitor to start producing instant cameras and instant film. If, for some unforeseeable reason, consumers suddenly start wanting instant cameras again, several companies could enter the field relatively easily because so much new technology has developed over the last few years that would make instant picture quality better than it was in the past.

Rivalry Among Existing Competitors – This force is low as well. Since Polaroid is one of very few manufacturers of instant cameras, they have very little competition. There is actually more competition regarding instant film. In the past, each company only manufactured film to fit their particular camera. Recently Fuji has developed Polaroid compatible instant film. This had added to the rivalry among existing competitors, but the force is still low.

Edited:Sat 10/1/2011 at 5:52 PM by Gregory Joe Wood

Jeffrey Stone Faculty

Re: Digital Camera vs. Polaroid Camera - Greg Wood Posted: Sun 10/2/2011 at 11:30 PM, in reply to Gregory Joe Wood

Introducing cellphone with camera features was a disruptive technology to the digital camera industry. Before that, the only alternatives were to go backward in technology to film cameras.

What could a digital camera manufacturer do to make buyer power lower and their supplier power higher?

Gregory Joe Wood Students

Re: Re: Digital Camera vs. Polaroid Camera - Greg Wood Posted: Tue 10/4/2011 at 9:30 AM, in reply to Jeffrey Stone

To lower buyer power, a digital camera manufacturer could come up with a product that was highly differentiated from the products other manufacturers are offering. With common technological processes and features available to virtually all manufacturers, this would be a challenge. To do so, the company would need to have very creative people who are encouraged to think “outside the box” (which is almost every company’s dream). Features that consumers most frequently request would need to be a part of the product, but new, exciting, never before offered features would also need to be integrated into the camera. Perhaps integrating web technology would be an option. If a person could email pictures directly from the camera (similar to cell phone capabilities, but with higher resolution and better picture quality) or use voice commands to zoom, take photos, or edit photos, consumers would find the new features irresistible. This differentiation would also eliminate substitute products from the mix. Of course, as rapidly as other companies can copy features and technology, patents would be need to be put in place and newer, even better features would constantly need to be introduced to keep buyer power low.

To increase supplier power, the supplier needs to be able to produce and provide a service or product that no other company can duplicate. DeBeers controlled 90% of the world’s diamond supply in the mid 1980’s but now controls less than 50% of the diamond supply. This is a perfect example of supplier power decreasing. To counteract such a trend, the supplier must be able to produce something that is in such short supply that other companies cannot compete with them. Using cutting-edge technology and staying at least one step ahead of the competition could leverage a company into a position like this. To do so, very talented, creative workers would be required. Management would have to be open to ideas that might seem ludicrous at first glance. Some ideas would certainly founder, but the ones that work could differentiate the manufacturer sufficiently to keep the supplier power high.

Jeffrey Stone Faculty

Re: Re: Re: Digital Camera vs. Polaroid Camera - Greg Wood Posted: Thu 10/6/2011 at 9:17 PM, in reply to Gregory Joe Wood

Very good info.

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Re: Digital Camera vs. Polaroid Camera - Greg Wood Posted: Fri 5/21/2021 at 3:45 AM, in reply to Gregory Joe Wood

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