BMT 532 03 NCC - Strategic Comm & Reputation Mngmt

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Course Information

Strategic Comm & Reputation Mngmt (BMT 532)

Term: 2012-2013 Academic Year 1A (Grad- Accel)

Schedule

Sun, 12:00 AM - 12:00 AM (7/3/2012 - 8/13/2012) Location: WEB WEB web

Description

This course analyzes strategic communication, problem solving, decision making, and management of public relations practices through case studies. Strategies and tactics, best practices, ethics, and reputation management are reviewed in a variety of situations and sectors of public relations.