Strategic Comm & Reputation Mngmt (BMT 532)

Term: 2011-2012 Academic Year 4A (Grad- Accel)

Faculty

Traci D.B. GreerShow MyInfo popup for Traci D.B. Greer

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Description

This course analyzes strategic communication, problem solving, decision making, and management of public relations practices through case studies. Strategies and tactics, best practices, ethics, and reputation management are reviewed in a variety of situations and sectors of public relations.